On Sunday 15 November, Dr. Martijn Egas of the Institute for Biodiversity and Ecosystem Dynamics (IBED) held a 'Wakker Worden Kinderlezing' (Lecture series for children) at the NEMO science museum in Amsterdam. The lecture revolved around the question whether it makes sense to be nice. The childrens lectures of NEMO are a partnership between NEMO and the University of Amsterdam, aimed at stimulating scientific curiosity of children aged 8-12. IBED scientists play an active role in the lecture series, usually providing several lectures each year. 

As expert on the evolutionary biology behing being 'nice', Dr. Egas also featured in an interview on the subject by VARA Nieuwslicht on Dutch national television on Thursday 21 January 2010. The interview is linked to a national campaign to improve the niceness of the Dutch in their interaction with each other.