Aesthedes 2 graphic designer's work station

UvA Computer Museum catalogue nr 05.01


aesthedes
The Aesthedes "Aesthetical Design" system was designed and manufactured from 1982 by the Dutch company of Claessens Product Consultants. It is a stand-alone system for computer-aided graphical and typographical (hence essentially 2D) design. The machine's output can be sent to a plotter (drawing or cutting), a printer, a camera recorder and similar peripherals. Despite its high price - 300.000 to 400.000 Dutch guilders, the cost of 30 middleclass cars - the Aesthedes has been sold worldwide, causing a revolution in designing advertisements, stamps, banknotes, flags, t-shirts, packaging labels and much more. Even the machine's own desk was designed on the Aesthedes.
The large desk is covered with membrane-switch keys and a graphics tablet. The intention was to enable the designer to be creative without the need of any programming work.
In 1989 the Aesthedes company was acquired by Barco (Belgium). The production of new machines ended not much later, when the market was already taken over Apple. Many Aesthedes machines were kept in service until the turn of the century.
Our Aesthedes 2 (1989) had the following characteristics: As an option. a Macintosh computer could be ordered with the Aesthedes 2, together with the necessary interface cabling and communication software. Ultimately, the Macintosh would make its Aesthedes host obsolete, as it became apparent that most of the work could be done on the Mac (using packages like Photoshop, Pagemaker, Illustrator), and that replacement of a single board in the Aesthedes would cost about the same as a complete Macintosh.
The Aesthedes 2 was donated in 2005 by the Museum of Modern Typography 'De Beijerd', Breda, The Netherlands.
The picture was taken from a sales data sheet. Presently (2013) we are working on the machine to restore it to serviceable condition.

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